Despite my best attempts to not read through my
RSS feeds in morning, I stumbled across an
article about 7-Eleven turning some of their stores turned into
Kwik-E-Marts. Well, I was curious, so I looked up the
locations on 7-Eleven's website.
Not only was there one in Seattle, but it was just a
few blocks from my apartment. I took a small detour on my way to work this morning to visit it.
I was somewhat impressed by the thoroughness of the
Kwik-E-Mart makeovers:
Repainting the outside
Squishee & Buzz Cola Machines
Changing the sign on the top of 7-Eleven
Cardboard cut-outs of Simpsons characters (Ralph, Chief Wiggum, Lisa, Bart, Maggie, etc)
Kwik-E-Mart Chairs
Employees wearing Kwik-E-Mart uniforms
I have a few more pictures up on my
Picasaweb album.
It's the last thing - employees wearing
Kwik-E-Mart uniforms - that stuck me as being strange. As it just so happened, the guy at the cash register was indeed Indian.
Ok, fine, dress up your stores... but your employees? Really? Are they commodities like that? And in those stores who have Indian/Pakistani employees, it feels a tad uncomfortable - like the stereotype is screaming at you.
The makeover, while somewhat amusing, just strikes me as being a little tacky. It's like 7-Eleven is a Disneyland ride, themed and all. But hey, that's marketing, right?